Keeping clients happy should be the goal of most businesses, but sadly, especially here in SW Florida, that’s not the case.
All too often, businesses attempt to hit “home runs” and maximize their profits over the client’s needs. When they’re able to hit that proverbial “home run,” many businesses fail to deliver, leaving the client dissatisfied and feeling taken advantage of. They could care less about repeat business or retaining a client for life.
Consumers Fight Back
Before taking a company’s sales pitch or marketing message to heart, many consumers are relying on each other for “social proof” that a company is trustworthy. Consumers are starting to ask friends and families for recommendations, going online to trusted sources such as the Better Business Bureau, Angie’s List, or by doing Google searches on potential company’s they would like to do business with.
People want to buy goods or services that others have purchased and have had an enjoyable experience with.
Unfortunately, we live in a time where, due to massive false advertising with the sole intent to gain more significant profits by deceiving potential customers, people have simply stopped blindly trusting businesses. No matter how amazing a company may be, self-praise will only get them so far; research shows that consumer referrals and reviews are nearly 12 times more trusted than descriptions that come from businesses.
Nowadays, people seek real advice from real users, sharing their honest and unfiltered opinion about their experience with the business. Reviews from family and friends, and those found online through creditable sources, have become the best way for consumers to sort out who’s creditable and who’s not.
Annually, over ninety percent of new business trusted to our family-owned company, Tru-Clean Surface Care, is a direct result of client referrals and online reviews from satisfied clients. We deliver a thoroughly exhaustive cleaning every time, and we’re not looking for merely “satisfied” clients, we’re looking for cheerleaders and work hard for “thrilled” clients.
Who We Are
Tru-Clean Surface Care understands customer service better than most companies in SW Florida. While many businesses may rely on false advertising, smoke and mirror, or bait and switch campaigns, we rely on word of mouth, certifications, national awards, and client recognition.
Tru-Clean Surface Care is a Certified Partner with the prestigious International Carpet & Rug Institute (CRI). In addition, we are a seven-year-in-a-row-winner of the coveted Angie’s List Super Service Award and A+ Rated with the Better Business Bureau.
We encourage clients who are in the market for a thoroughly exhaustive carpet, tile, stone, upholstery, or mattress cleaning, to do their homework. Speak with your family or friends, visit Angie’s List online or the Better Business Bureau, look at Google Reviews, visit potential carpet cleaning company’s websites, and give them a call.
When speaking with a potential contractor on the phone, remember, ask yourself, is this someone you would invite into your home. Do they sound trustworthy? Are they friendly, professional, and are they able to answer your questions without trying to come across with a sales pitch? Do they carry general liability and workers’ compensation insurance in case their employee is hurt in your home? Remember, this is a stranger, you’ve probably never met them, why is it so easy to invite a stranger you’ve never met into your home? Thoroughly vet contractors before you settle on a shyster offering low prices with the intent on upselling you once they meet you.
At Tru-Clean Surface Care, we approach every cleaning assignment as an opportunity to deliver the best customer service our client will ever experience, and by doing the right thing, we’ve made a lot of friends since 2005.