Protect Yourself from Unscrupulous Carpet and Tile Cleaners in SW Florida

Before inviting any carpet, tile and grout or upholstery cleaning company into your home, please review the following so that you receive the “best service experience” ever.


Tru Clean Surface Care is referred exclusively by many of the areas most seasoned Carpet Retailers, Interior Designers, Contractors, and Real Estate Agents. Our company is one of the most respected professional carpet cleaning firms in Lee, Charlotte and Collier County.


Tru-Clean Surface Care has some of the most experienced – certified technicians in the area with expertise in caring for the finest carpets, tile, rugs, and upholstery. We have handled many specialty items and have seen many unusual situations. Whether you have a natural or synthetic piece and regardless of soil conditions, you will receive a level of expertise second to none.


Tru-Clean Surface Care’s technicians are certified by the IICRC (Institute of Inspection, Cleaning and Restoration Certification), the world’s most recognized certification organization for carpet and upholstery cleaners. Attending educational courses, reading trade journals and being heavily involved in our industry allows us to stay abreast of all the latest techniques and procedures. Leading carpet manufacturers recommend only technicians certified by the IICRC.  In addition, we are certified by the International Carpet & Rug Institute (CRI), A+ Rated by the Better Business Bureau and a six-year-in-a-row-winner of the coveted Angie’s List Super Service Award.


Tru Clean Surface Care uses the most advanced systems on the market today. We insist on the best equipment and products. The procedures we use do not leave excess moisture in the carpet or leave a sticky residue behind to attract soil. You can expect maximum soil and spot removal. It is routine for our firm to remove spots that others were unable to remove. Tru Clean Surface Care is also committed to first-class customer care. Our courteous, uniformed technicians will arrive in clean, lettered company trucks. You receive the most outstanding service experience ever!


Far too often service companies are not willing to stand behind their work. Our guarantee to you is that if you are not completely thrilled with the cleaning experience you receive from us, we will rush back to your location at no charge to make things right. If you are still unimpressed, we will offer a 100% refund.  Unlike most companies, we put our guarantee IN WRITING!


“Two Rooms Cleaned FREE”

“$9.95 Per Room Normal Cleaning”

“Four rooms cleaned” at an unbelievable low price…

Such carpet cleaning ads are seen every day by consumers, but “if it sounds too good to be true” watch out! And what is normal cleaning? Too often unsuspecting consumers who are lured by specials find themselves victims of bait-and-switch advertising. They realize, often too late, that these advertised specials have conditions, either written in small print or not stated at all. They are often told that “preconditioning” costs extra or that the carpet is too soiled for normal cleaning at the advertised low price.  Bait and Switch operators will advertise a low price and then when invited into a customer home will tell the client that their carpets are too dirty for the normal cleaning advertised and they will have to upgrade to a “deep clean,” of course at a much HIGHER price.

Bait-and-switch operators are prevalent in many industries, and the carpet cleaning industry is no exception. This does not mean though, that all carpet cleaners are rip-off artists. But how do you know who is, and who is not? The professional carpet cleaning industry has cited these scam activities as a major industry concern and is taking action to help eliminate unprofessional workmanship and unethical tactics.


If an advertised price sounds too good to be true, it often is! Carpet cleaners advertise a low price to get their foot in the door. Use common sense; low price usually equates to low quality for any product or service. Legitimate business people have legitimate expenses they must cover, including license, taxes, insurance, employee wages and benefits and quality tools of the trade. A professional carpet cleaner who must cover these business expenses and make a reasonable profit to stay in business cannot afford to drive to your house for $9.95, much less clean a room of carpet when there.

QUALITY — Never should the price of cleaning services be the sole criterion for selecting a carpet cleaner. A price that sounds high may not be a signal of a rip-off. In all professions, quality work deserves a quality price.


Read the fine print in advertised specials to find out exactly what the price includes and request a firm price before the work begins.

Some carpet cleaning companies advertise a low rate for cleaning 4 rooms of carpet but if you read the FINE print, you will see that a room is defined as 150 square feet. Basically, any room over 12 X 12 will cost you EXTRA per square foot and it is a rarity in this market to find a home that will qualify for the advertised “4 room special” without having to pay extra.

Low ball carpet cleaners typically will not vacuum the customer’s carpet prior to cleaning and they won’t “pre-treat spots” (don’t confuse pre-spray with “pre-spotting). Pre-spray basically means they are spraying a cleaning solution on your carpet prior to extraction. Pre-spotting means they are using a specialized chemical in an attempt to remove the stain during the extraction process. Unbelievable low-ball carpet cleaners do NOT include “pre-spotting” in their pricing scheme.  They also do not bring in high-speed fans to help dry your carpet once they “clean” it.


Professional cleaning firms require employees to engage in formal training in a variety of cleaning disciplines and these educational efforts will be ongoing. Ask about the training background of the technicians who will be cleaning your carpet. At Tru Clean Surface Care, EVERY technician is certified.


Ask the cleaner which method of cleaning will be used and the advantages and disadvantages of this method compared to other methods. Ask the cleaner if the cleaning solutions are environmentally friendly and anti-allergen.

As a family-owned company, Tru Clean Surface Care takes great pride in showing our clients our very best. We realize there are over 90 carpet cleaning companies in Lee, Collier and Charlotte County and we’re honored when a client invites us into their home to clean their carpeting, tile or upholstery.

For more information on our company, please visit us online at or “call us on the carpet” anytime at 239-541-4888.

Tru Clean services the cities of Punta Gorda, Cape Coral, Fort Myers, North Fort Myers, Fort Myers Beach, Estero, Bonita Springs, Naples, Sanibel, Captiva, Port Charlotte, Lehigh Acres, Alva, Buckingham, Matlacha, Bokeelia, Saint James City and all of Pine Island FL.

Main Office:  Tru Clean 941 Country Club Blvd., Unit B Cape Coral FL 33990